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How Opera Mini is exploding in popularity with virtually no advertisement?

April 30, 2007

It has been only a short 15 months since Opera Mini was released, and even with virtually no paid advertisement on Opera’s part, the mini mobile browser has been exploding in popularity all across the world.

I get the Opera Mini usage statistics report every day, and I see the growth among active users continue upwards.

It’s almost mind boggling to me that it became so popular largely through the power of word of mouth.

As part of my job I attend many conferences and events; I bump into people using Opera Mini all the time. The response I usually get is more than just neutral – they’re lovin’ it.

Opera Mini just works.

Which is why people are not only using it themselves, they’re also recommending it to others. The success of Opera Mini is all due to everyone who’s convinced a friend, family member or colleague to try it.

Here’s an example of how Opera Mini is gaining traction. Martin Hansen, a reader of this blog posted the following comment (edited for clarity) to a post I wrote yesterday.

“I told my brother about Opera Mini a couple months ago, and now he uses it quite a lot. Anyway, here the other day he was recalled to the military for a week’s training operation. And in the evening after a hard days work, he goes online with Opera Mini, a perfect situation where Opera Mini is a life saver.

Well, what happened is that suddenly everyone in his squad (or whatever) now wanted Opera Mini too. And he told me the impressions of Opera Mini were good among the people. I guess this is how Opera Mini has gotten many users without much active advertising.”

PC Magazine recently gave Opera Mini a 4 star rating, saying “If you only ever download one cell phone app, download Opera… Opera Mini 3.0 might change your life. This software injects an almost desktop-quality Web browser into even relatively humble devices.”

Opera Mini is becoming so popular; it’s now competing with some desktop browsers. For example, in Ukraine Opera Mini is more used than Safari, Netscape and Mozilla combined. Now, that’s a feat for a mobile browser.

How many people have **you** told about the free Opera Mini?

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Categories: Opera Mini
  1. April 30, 2007 at 11:17 am

    Plenty… Indeed, Opera Mini team is doing a great job. Don’t understand why userdata are kept so secret, though. Brag about it, to get more press coverage.

    You say 12 million OM users on Opera Watch page. Time to update ? 😉

  2. April 30, 2007 at 12:04 pm

    There is another reason for the high usage numbers: it’s delivered with the phones (like Win+IE) as Opera ASA does a really good job with their according contracts. Additionally there is hardly any adequate competition on this market with less capable devices.

    Nonetheless Opera Mini is an outstanding, very good product in technical aspects, what make people use and love it and what makes providers and vendors putting it on the phones.

  3. April 30, 2007 at 1:13 pm

    Unfortunately, I’ve only told one person about Opera Mini. Most people I know either have broadband at home, or don’t want to pay the extra money for web access on their cell phone.

    I do know someone who hasn’t been able to get their PC online. Maybe he’ll be interested in Opera Mini… 😉

  4. sonyx
    April 30, 2007 at 1:39 pm

    QVGA-screens are getting popular, which probably will boost the number of pages viewed per active user, at least thats my personal experience.

  5. Tony
    April 30, 2007 at 2:02 pm

    Can you track the number of times we “recommend Opera Mini to a friend”? I find I’m often in situations where I send that SMS.

  6. April 30, 2007 at 2:11 pm

    Tony, not to my knowledge. But perhaps it’s something we should do.

  7. Peter R
    May 1, 2007 at 4:08 pm

    How many Mini-users do you have by now, then. 15-16 million?

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