Home > Opera Mobile > Opera is getting some buzz out of Yahoo's new Mobile Publisher Services

Opera is getting some buzz out of Yahoo's new Mobile Publisher Services

March 27, 2007

Yahoo today announced its new service that targets publishers and advertisers for the mobile web, and Opera is one of the three launch partners. The announcement was made today while the CTIA Wireless conference is going on in Orlando.

There was a hint of this new partnership in an Opera press release from early January regarding the switch to Yahoo’s OneSearch on Opera Mini and Opera Mobile.

“This new relationship showcases Yahoo!´s successful focus on building and monetizing innovative mobile services and working with key partners to distribute them broadly to consumers. Yahoo! and Opera have agreed to exclusively work together to explore bringing mobile advertising into the Opera Mobile browser.”

The mobile web is still a largely untapped market for advertisers and content publishers, Yahoo and Opera are going for the early jump.

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Categories: Opera Mobile
  1. March 27, 2007 at 3:22 pm

    I had to fight myself through that horrible block of marketese, but eventually managed to get to a part that sounded somewhat worrying:

    Yahoo! and Opera have agreed to exclusively work together to explore bringing mobile advertising into the Opera Mobile browser.

    Opera’s actively working on getting *more* advertising to the mobile internet?

    Why in the name of all that is holy should this be considered a good thing?

  2. Tadaaah!
    March 27, 2007 at 4:10 pm

    Money.

    But it remains to be seen what “into the browser” means 🙂

  3. March 27, 2007 at 4:26 pm

    But it remains to be seen what “into the browser” means

    So far “into the browser” means ‘we’ve replaced the most popular search engine with a hardcoded alternative that nobody really wanted from a company that’s paying us to do so.’

    So I remain skeptic for the time being.

  4. anonymous
    March 27, 2007 at 4:28 pm

    I don’t really care where exactly the ads are. As long as they are there they’re annoying. And btw, I stopped using Opera Mini because of the built-in Yahoo search.

  5. March 27, 2007 at 4:44 pm

    I’ll have to get a phone that I can download Opera Mini onto, and see if it’s possible to override all of the Yahoo stuff that they keep putting in there.

    I have no problem with Opera Software making money off of a little advertising, but putting anything Yahoo on peoples’ phones? Now that’s just wrong…

  6. March 28, 2007 at 12:40 am

    It’s not that bad, it just a minor set back.
    I have tried the recently available Yahoo “OneSearch” and I must say it is alot better than “Yahoo Search”.

    I love it, it is a close second to (wap) google.
    My only gripe is my favorite “cached” word finding feature is ommited.

    Now that “OneSearch” is public, this should be on Opera Mini in no time.

  7. sirnh1
    March 28, 2007 at 1:46 am

    I don’t care that opera mini makes money. But they shouldn’t add more adds online, then that there alreay are. Will they give opera mini a built in ‘content blocker’, too? If so, then they can automaticly block the adds they (help) to create.

    I made up my mind about 1 thing now. I will NOT be getting any new version of opera-mini, unless they bring back everything like it used to be, before they where working with Yahoo.

  8. March 28, 2007 at 6:16 am

    I guess if searching is the main activity on Opera Mini, it is a bad thing. Personally, I couldn’t care less. Opera Mini rules on W880i’s ultra sharp screen. There is no better way to access news and info on a 20min bus-, train-, or something ride. Except on a bike ride, perhaps.

  9. March 28, 2007 at 8:59 am

    Because Yahoo is now the default search engine on Opera Mini doesn’t mean that Google is inaccessible. You can still go directly to http://www.google.com and bookmark it.

  10. March 28, 2007 at 4:18 pm

    I take it that the searches in Opera Mini cannot be customized like they can in the desktop versions of Opera?

  11. March 28, 2007 at 5:39 pm

    GT500, correct. At the moment you can’t change the default web search on Opera Mini’s start page.

  12. March 28, 2007 at 10:57 pm

    Originally posted by Daniel Goldman:

    GT500, correct. At the moment you can’t change the default web search on Opera Mini’s start page.

    Hopefully that changes soon. 😉

  13. Cheggis
    March 29, 2007 at 4:36 am

    we’ve replaced the most popular search engine with a hardcoded alternative that nobody really wanted from a company that’s paying us to do so.

    I’m really impressed that people are this hypocritical. They seem to conveniently forget that Google was hardcoded in the exact same way, and yet they didn’t complain when that was the case!

    I have no problem with Opera Software making money off of a little advertising, but putting anything Yahoo on peoples’ phones? Now that’s just wrong…

    It’s a search box, not a Yahoo application.

  14. March 29, 2007 at 11:21 pm

    Originally posted by Cheggis:

    I’m really impressed that people are this hypocritical. They seem to conveniently forget that Google was hardcoded in the exact same way, and yet they didn’t complain when that was the case!

    That’s probably because Google doesn’t suck as bad as Yahoo does. Most people actually want Google search, and the idea of not being able to use it as the default search engine in your web browser is a bit contrary to they way Opera users are used to browsing.

    Originally posted by Cheggis:

    It’s a search box, not a Yahoo application.

    That may be true, but the talk about Yahoo advertising has me worried. How far will Opera take this? Will there only be Yahoo ads while searching on Yahoo, or will they occasionally pop up while browsing?

    I also have to wonder if, to facilitate Yahoo’s ads and the integration of their search engine, if Yahoo will be helping to write some of the code…

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