Home > Desktop > Flash: Opera Goes Ad-Free

Flash: Opera Goes Ad-Free

September 20, 2005

Acknowledging that the ads have limited mass adoption of the browser, Opera is now offering its desktop browser completely ad-free.

Opera Watch was correct with its prediction about a month ago when I predicted that the browser will go ad-free.

There have been a lot of rumors over the last few days. First with the major UI overhaul, apparently my source was referring to the fact the ads will be removed from the UI.

Opera is not giving up the desktop market, it has negotiated a revised contract with Google which includes a search revenue deal, marketing support and technical cooperation. Opera expects this contract to increase the revenue per user.

The new release, Opera 8.5, has been released today with the new changes.

Until version 5, Opera didn’t have a free version of its desktop browser. In the year 2000, however, it introduced the free version with ads.

This is an excellent move for Opera; I’m extremely excited about Opera’s future. This is something that I and many other people have been waiting for a long time. It will no doubt increase Opera market share.

Having a big market share is not just for bragging rights, it’s almost essential for every browser. Webmasters would naturally be forced to make their websites Opera compatible, if Opera were to have a bigger market share.

I’ll have a lot more to come, I expect to speak with Opera’s CEO shortly. I’m just overwhelmed with this news.

Kudos to Opera!

Categories: Desktop
  1. September 20, 2005 at 9:17 am

    Wow man.That is so nice of Opera to give you an oppertunity to speak to the CEO.

  2. September 20, 2005 at 10:24 am
  3. Anonymous
    September 20, 2005 at 10:37 am

    People who recently bought Opera can get a full refund, no questions asked.

  4. Anonymous
    September 20, 2005 at 11:00 am

    Perhaps they could offer paid users a chance to receive Premium support?

  5. Anonymous
    September 20, 2005 at 11:18 am

    Users who have already paid will continue to receive Premium support.

  6. Anonymous
    September 20, 2005 at 11:20 am

    If they know what they’re doing this is can increase Operas market share tremendously.

  7. September 20, 2005 at 12:14 pm

    Wow, I didn’t expect that this soon. Things are about to get really interesting in browser competition!

    I looked up the change log, and it looks like this is the only big change from 8.02 to 8.5. It’s mainly bug fixes, and enabling Browser JavaScript by default.

  8. Anonymous
    September 20, 2005 at 12:15 pm

    I don’t see this as good news. I am afraid this means Opera will abandon the desktop platform. Since they do not have any revenue coming from the desktop market why will they be interested in improving the browser? I am sure the company had reasons for what it did and maybe it makes sense for Opera.

  9. September 20, 2005 at 2:08 pm

    Anonymous: re-read the post, and especially the follow-up interview with Opera’s CEO. They are still getting revenue from the desktop browser, and actually expect to get more than they did before — it’s just not coming directly from the end user.

  10. Anonymous
    September 20, 2005 at 3:23 pm

    Kelson: I came back to counter what I had written about not supporting the desktop browser. I did some more reading around on the net and yes you are right, they do have other revenue streams. I really wish it works, though I remember when Netscape went free it made sense back then and it looked like they could still make money. But I think Opera is on better ground. So time to say:

    Opera is free πŸ™‚

    Waiting for Merlin πŸ˜€

  11. Anonymous
    September 20, 2005 at 3:23 pm

    Opera will definitely continue with the desktop browser, and the plan is actually to make even more money:


  12. September 21, 2005 at 2:45 am

    Time for you Opera fans to get a-spreaddin’! You have some catching up to do πŸ˜‰

  13. Anonymous
    September 21, 2005 at 5:20 pm

    If Opera ever wants to increase its marketshare, it must stop identifying itself as Internet Explorer as default .

  14. September 21, 2005 at 9:22 pm

    > If Opera ever wants to increase its marketshare, it must stop identifying itself as Internet Explorer as default.

    True. Regular users don’t change preference. Opera needs to give the best default settings for them.

  15. September 22, 2005 at 12:15 pm

    If Opera ever wants to increase its marketshare, it must stop identifying itself as Internet Explorer as default.

    What does that have to do with marketshare?

    It’ll affect numbers on poorly-implemented stats packages, but it’s not going to impact the number of people who actually use it. The regular user doesn’t know (or care) what Opera is identifying itself as.

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