Home > Uncategorized > Reaction to Opera's boss' swim challenge from Microsoft's hometown newspaper

Reaction to Opera's boss' swim challenge from Microsoft's hometown newspaper

April 28, 2005

Here is how the Seattle Times, the local newspaper in Microsoft land (Redmond, WA), reported on the swim challenge by Opera’s CEO, Jon S. von Tetzchner.

Various Microsoft executives have swum in “Lake Bill” over the years, celebrating product launches and other milestones with a dunk in the pond in the middle of the Redmond campus.

But none of those splashdowns compares with the stunt announced last week by Opera Software Chief Executive Jon von Tetzchner. He pledged to swim from Norway to the U.S. — stopping only for a cup of hot chocolate at his mother’s house in Iceland — if a million copies of the new Opera browser are downloaded in the first four days of its release.

Well, now with his failed attempt to swim to the USA, he probably should have chosen a more conservative challenge just like the Microsoft executives.

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  1. April 29, 2005 at 11:17 am

    Should’ve chosen a more conservative challenge? Nah – where’s the fun in that?

    True, had he said he would swim across a little pond he would’ve made it, but who would know about it? I doubt the PR Manager would’ve gone public with such a statement, but if it were it would certainly not have created the buzz this did.

    That he did get into the sea, and we did get the reportage that was made, just made it all that much more fun. A company with a CEO who takes himself no more serious than that he can do such a stunt must be a fun company – and it created a positive buzz that at least made some people download and try Opera.

    A perfect challenge. 😉

  2. April 29, 2005 at 11:17 am

    Should’ve chosen a more conservative challenge? Nah – where’s the fun in that?

    True, had he said he would swim across a little pond he would’ve made it, but who would know about it? I doubt the PR Manager would’ve gone public with such a statement, but if it were it would certainly not have created the buzz this did.

    That he did get into the sea, and we did get the reportage that was made, just made it all that much more fun. A company with a CEO who takes himself no more serious than that he can do such a stunt must be a fun company – and it created a positive buzz that at least made some people download and try Opera.

    A perfect challenge. 😉

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