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Better branding for Opera

January 10, 2005

With the recent exposure of Internet Explorer security vulnerabilities, people are looking for alternative browsers, more than ever.

Firefox has taken great advantage of this and has done an excellent job at attracting new users. Marketing is what makes a product successful. The image of the brand is what, ultimately, attracts its buyers/users.

Lawrence Eng has an interesting article on what Opera can do to improve its brand image in order to capture a greater market share.

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Categories: Uncategorized
  1. January 10, 2005 at 3:37 pm

    I would recommend commissionning Jairo “Weboso” Boudewyn to redo the Opera icon.

    He has already done two fantastic ones:
    http://www.deviantart.com/view/11628385/http://www.deviantart.com/view/7340753/And a wallpaper:
    http://www.deviantart.com/view/11628308/I also rather like this Firefox icon of his:
    http://www.deviantart.com/view/10250276/Liron “LadyOrion” Tucker does excellent saccharine-laden icons:
    http://ladyorion.deviantart.com/Paul “Mattahan” Davey draws some tremendous high-res textured stuff:
    http://mattahan.deviantart.com/Rokey has a very clean style:
    http://rokey.deviantart.com/MilosZwl has something of aqua flair:
    http://miloszwl.deviantart.com/Finally, Multivitamin draws with a distinct and modern look:
    http://www.deviantart.com/view/3959016/I have full confidence in Weboso, Rokey, and Multivitamin specifically.

  2. Anonymous
    January 14, 2005 at 10:50 am

    Apparently, some Japanese Opera fans have already begun to create rough sketches of an Opera-tan character. See this page: http://www.pandora.nu/tempo-depot/notes/The_other_side/Graffiti/d050113.htmAlso see the links at the bottom of that page for more Opera-tan related images.

    I think the drawings are quite nice. ^_^
    My only concern is that too many details in the character design could make it difficult for third party renditions of the same character. The basic design (which can be elaborated upon by others afterwards) needs to be somewhat iconic, with a single prominent identifying feature. So far, I’m really liking the Opera glove and wand motifs.

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