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Opera Browser Teams Up With QUALCOMM

November 18, 2004

Opera and Qualcomm announced a deal that would put Qualcomm’s BREW platform on the Opera mobile browser. This will add contextual shopping capabilities to mobile users.

BREW is an application development platform created by Qualcomm for phones. Standing for Binary Runtime Environment for Wireless, it is software that can download and run small programs for playing games, sending messages, sharing photos, etc.

Opera’s contextual shopping capabilities allow operators to enhance their subscribers’ wireless Internet experience by providing them with a feature-rich shopping experience, via BREW-enabled handsets. This advanced shopping experience gives users the opportunity to purchase and download contextually relevant content such as applications, ring tones, wallpapers and skins. For example, if using the Opera mobile Web browser to search for an update on the latest basketball scores, a BREW-based contextual shopping experience would enable the user to click on a link and purchase a basketball game, or other basketball related mobile applications or features such as wallpaper, all directly from the browsing experience.

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